Facebook and Google's fortunes have been built on the scarcity of ad space. Note that this truth applies to FAANG as well. New forms of scarcity have been invented, some better than others (from the end-user perspective). Personal computing and the internet has mostly eliminated that form of scarcity. In the beginning, physical media allowed data goods to piggy-back on the retail structures already in place. This is because data is naturally not scarce. At least this way they exist, and can (and will!) be rescued by the hackers of the world.ĮDIT: it's impossible to make money off of digital goods without artificial scarcity. OTOH these innovations in creating artificial scarcity is what enabled the games to be funded in the first place.
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